All you have to do is install the free Flycast application on your wireless phone. Simply create a free account, click "cities" then select Memphis and WMC FM 100.
Instructions:
If you are an iPhone or iPod Touch user visit this link on your iPhone or iPod Touch,
use http://wmcfm.flycast.fm
If you are a BlackBerry Curve, Storm, or Bold user visit this link on your BlackBerry, http://flycast.fm/
If you are a T-Mobile G1 user visit this link on you G1: http://www.flycast.fm/
Here is a demo video on how it works:
