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Levi's Says "STOP Washing Your Jeans...FREEZE Them"

Levi's says we need to stop washing our jeans to help them last longer....and to help save water (and the planet). They say in the future, water costs will make the cost of cotton (and our jeans) skyrocket!!

They say FREEZING them will kill the bacteria that causes stink! Hmmmm.....I'm skeptical. Do you think it works? Does anyone actually do this?

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11/03/2011 12:03PM
Levi's Says "STOP Washing Your Jeans...FREEZE Them"
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01/31/2012 9:28PM
idkidkdidkdidk
i dont know!
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