The British Journal of Psychology just published the findings of a study on how music affects how you taste wine.
Professor Adrian North of Herriot-Watt University gave taste tests to 250 students – half male, half female – while playing music in the background.
After five minutes the volunteers were asked to rank how much they felt the wine tasted. Their options matched the musical descriptions: powerful and heavy, subtle and refined, mellow and soft, zingy and refreshing.
The results showed the music the volunteers listened to consistently affected how they perceived the wine to taste!
Some pairing advice came out of this study: They found that for the best earthy and full-bodied Merlot taste experience, drinkers should try listening to Tom Jones....or to add a little zing to a glass of Pinot Grigio pull out the latest Lady Gaga album. What would YOUR suggested pairing be?